Forums Forums Business Management Business Planning What is the difference between Target market and target audience

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    • #1181

        Please explain

      • #1214

        Target market is defined by geographical boundaries and industry types whereas Target audience is more specific which has the below attributes:

        Education Background
        Is the individual a decision maker
        Buying capacity
        Where does the user spend most of his/her time (social media etc)
        Common objections
        and much more

        Target audience can be referred to as Personas.

        HubSpot provides a free tool to create users personas. Create your personas using the below link:

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