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Facebook advertising helps businesses and brands connect with the ideal target audience(s) who are most likely interested in their content and will engage with their products and services, leading to a sale.
Facebook Ads have proven to work for both B2C and B2B companies, leading to huge amounts of success in their marketing results after advertising on Facebook.
According to Facebook Business, this is what you need to understand before creating Facebook ads:
Your business goal—the reason you’re running the ad
An understanding of whom you want to reach
A daily or lifetime budget for your ad
Photos or videos to feature in your adMost businesses want to achieve a specific goal with advertising, like getting more traffic to their website, more page likes/views, webinar registrations, etc. Understanding and choosing your goals and objectives is the first step in creating a Facebook ad.
Before creating Facebook Ads, it’s also important to understand the parts of a Facebook ad to ensure the most success for your ad campaign.
The Basic Parts That Make Up An Ad:
Ad Creative: The ad image and text that shares your message with your ideal audience
Targeting: The audience you’re targeting the ad to
Placement: Place where the ad appears
Bid: Amount you’re willing to pay so customers will see your ad and take the desired action
Budget: Amount you want to spend for your ad campaign
Schedule: Length of time your ad will runIf you’re looking for creating a FB Ad, will recommend this article which outlines step by step process to create FB ads – https://blog.hubspot.com/marketing/facebook-paid-ad-checklist
Hope this helps!
Thanks,
Ammar -
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